What is the difference between a business and a brand?

The definition of the word Business: The activity of making, buying or selling goods or providing services in exchange for money. In my opinion anyone can have a business and anyone can sell something to receive money. I firmly believe what you do with your business matters the most.


A Brand is a promise you are making to current and potential clients/customers. You are making a connection with them to deliver the benefits of what your business offers. A promise to standby core values and principles for your client/customer so that they can build trust in you.

So as an entrepreneur, girl boss, mompreneur or whatever you title yourself as: Are you running a business or building a brand?