How To Create a Moodboard & Color Palette for your Brand


Hello and Happy Thursday! When starting a business it can be a bit stressful because you want everything to go right, you want your branding to be cohesive in every aspect. You need a logo, you need a beautiful website and you want potential clients to remember your brands message. Well, to get all those things I'm going to let you in on a secret! People are not going to remember you or your brands message if your visual branding is not visually pleasing. In reality, people love to look at pretty things and are more likely to keep coming back for more of whatever you're selling or offering.

If you're a new entrepreneur or just starting out and don't have anything but just a business name and kind of doing things yourself design wise, I am here today to show you how you can gain inspiration and start building a cohesive brand through color the first and foremost thing people will see.

1. Get Inspired!

It all starts by getting inspired and personally Pinterest is my favorite place to go to get inspired. In Pinterest you can type in what you would like to browse or just go through the Pinterest feed. If you're trying to create a mood board just start pinning away there's really no major science to it. If you feel inspired by it, pin it. As you can see below, my pinterest board for my brand Red Velvet Ink. I had a lot more images in this board but once I figured that the main color of my business was going to be red for obvious reasons I deleted all other images and just kept what stood out to me the most. After you've pinned a couple of images that inspire you, really look at each one and see how it can relate to your brand. For my pinterest board I feel that my pinned images have a bit of sophistication, cleanliness , and a little elegance to them. All what my brands message represents. My design aesthetic is clean and inviting with a touch of sophistication. 

2. Select and Save

Once, you got your main images that you would like to use in your mood board, click the actual link and save the image as well as its founding source. Save the images on to your desktop or in a desktop folder where you're keeping your branding inspiration ideas. Once you have done that, use a design program like Photoshop to make a collage of your images. I created a blank mood board in Photoshop with boxes for my images. If you don't know how to create a mood board in Photoshop (because that's a whole blog post in its self) there are plenty of tutorials and free ones out there on google that you can use.

So once, I have my saved images I start pulling them into my Photoshop document and arranging them to be saved as a clipping mask over each box. I don't fill the thinner boxes with an image that will be where the colors for my color palette will go.

3. Creating the color palette

After getting all of the images I want to use in my mood board, I go through using the eye dropper tool on each image previewing the colors. Once I find a color that fits or I think will work well within in my brand messaging I select the thinner box and fill it with that color. Sometimes it takes a minute to figure out what colors you would like to go with because all are curated beautifully and its just hard to make a decision.

Voila! Your mood board is complete as well as a color palette for your brand. It's very simple to create and you really don't have to pay a designer to do this for you. If you decide in the future you would like to work with a designer on your logo or whatever design project you may need for your business and would like to stick to your brands color palette just send your mood board along with the design project inquiry.

Image Source from left to right: 1 / 2 Unknown / 3 Unknown / 4/ 5/ 6/ 7/8